Tuesday, October 7, 2008
The Changers - Puntingarn Island & Butterfly avatars
I present you with the first island and matching avatars I designed for the community website www.thechangers.eu.
Six islands in total are featured online, each one making use of separate avatars which you can personalize yourself.
During this project the creatives gave me a lot of freedom concerning the illustrations, the characterdesign and the animations.
The Alliance of Liberals and Democrats for Europe (ALDE) commissioned Ogilvy to develop a campaign and a website to encourage people across the EU to take action to reduce their environmental impact.
Currently young people are playing The Changers game in over 27 countries. The MEPs from the ALDE group were so impressed with the campaign they have asked for the website to be translated into seven additional languages.
The ALDE Changers campaign has been short-listed for the Campaign of the Year in the EPAD Awards. The campaign was also featured in the Goodvertising issue of Contagious Magazine. I was very happy to see that the illustrations made the cover.
Creatives: Natacha Ciezkowski (copywriter) & Christoph Heinen (art director)
Flash animator: Bert Verstappen
You can watch the casemovie right here: